Research On Customer Satisfaction Evaluation Of RZJF Company

With the continuous improvement of people’s living conditions, the consumer to the necessities of life quality and services more and more stringent requirements, which directly contributed to the domestic edible oil industry competition between enterprises. Most of the enterprises to make their own continued development, seeking method can enhance the enterprise competitive advantage. But have not yet formed a truly meet the actual demand of enterprises and improvement measures. In view of this, this paper will be of RZJF implementation research on customer satisfaction, in detail inquiry RZJF now based on specific service conditions, comprehensive analysis, and to form a certain significance of research papers.The method based on the combination of theory and practice, a combination of qualitative and quantitative to RZJF customer satisfaction research object by company customer satisfaction evaluation index system established in the analysis of the company’s customer service environment based, customer satisfaction evaluation empirical analysis and optimized measures and suggestions RZJF company customer satisfaction and thus for the company customer satisfaction promotion provide certain theoretical significance and practical significance. First, outlines the research background and significance, research status, research content and ideas; secondly, based on the analysis of the meaning of customer satisfaction review customer satisfaction evaluation model based on theory, briefly explores the evaluation of the satisfaction evaluation model, the model of customer satisfaction, customer satisfaction evaluation model Chinese Sweden customers for later study lay the theoretical foundation; furthermore, analysis of the company’s customer service external environment and internal environment of RZJF company based on the situation of constructing the index system of customer satisfaction, customer satisfaction, for quantitative indicators, determine the company’s customer satisfaction index weight; fourth, through the collection of customer satisfaction questionnaire design and survey data on customer satisfaction the overall evaluation of the indicators analysis, the average satisfaction survey Points and ranking, and get the result of the evaluation of customer satisfaction, company customer satisfaction existent problem and the reason analysis; the fifth, RZJF, customer satisfaction, improve some measures. Finally, it puts forward the conclusion and Prospect of this paper.In this paper, we study the innovation mainly lies in using a combination of quantitative analysis and qualitative analysis method, RZJF company customer satisfaction evaluation index system construction, by determining the index weight and the quantitative analysis of customer satisfaction index mean score and ranking. Through needs to from perfect customer service system, establish and improve the customer complaint management system, optimize the company staff and customer service concept, improve customer satisfaction, thereby enhancing the RZJF the comprehensive strength of the company, but also for other similar companies customer satisfaction enhance certain reference significance for RZJF the author will study...