Research On Evaluation On Customer Satisfaction In Domestic Smartphone Industry

With the prosperous development of Chinese economy, residents’ consumption level is improving. Various industries are also taking advantage of development to expand the market, constantly expanding their reach to dimensions. The domestic smart phone industry, in particular, in today when Internet develops so fast, they are based on the progress of scientific and technological achievements, continuing to expand innovation, opening up belonging to the way of the development of smart phones.Facing the fierce market competition, how to find the effective way to win this tough battle for manufacturers of domestic smartphone? On the brand or technology, domestic smartphone can’t surpass foreign smartphones in the near future, only to the service, we can make full use of the geographical advantages, communication advantages, reaction speed advantages, and so on. According to the actual needs of customers, manufacturers provide timely service, improve service levels, to improve customer satisfaction, as to obtain losing the market slowly. Problems how to improve customer satisfaction based on the actual situation of enterprise itself are surrounded with the domestic smartphone manufacturers. In the fierce competition, only to try our best to provide unique services for customers in different ways to avoid falling into a vicious price war.The paper is based on customer relationship management, customer satisfaction and customer loyalty theory, analying comprehensively the current market environment and the impact domestic smartphone manufacturers are facing. As the domestic industry leader, advantages and disadvantages of Huawei during it is developing is very important for the development of the domestic smartphone. The paper makes an empirical research by huawei smartphone development, using the literature search method, the individual interview method, data statistics and questionnaire investigation method and so on, carriing on a comprehensive survey. Based on the domestic smartphone industry particularity, I was establishing a domestic smartphone customer satisfaction model and a domestic smartphone customer satisfaction evaluation index system according to the model itself and the current situation of the development of smartphones, using the statistic and factor analysis, structural equation model, and with the aid of SPSS software and Amos software. Though the combining qualitative analysis and quantitative analysis, assessing the analysis system of customer satisfaction, evaluating indexs of the customer satisfaction of the smartphone and the factors influencing satisfaction. At the same time, putting forward effective promotion strategies of the existing customer satisfaction for huawei. The paper aims to provide certain reference value for evaluation of our smartphones enterprise customer satisfaction, improve the smartphone enterprise competitiveness in the international.