Research On The Developing Strategy Of Auto Finance Company In China

With the rapid development of China’s auto industry, China has become the biggest automobile consumption market and the largest consumer potential market in the world.Automobile finance is playing a more and more important role in the process of the development of auto industry,and it has become the most valuable links instead of the traditional manufacturing sector.More than 70% vehicles have been sold through Loan sales from automobile finance company in the global private car sales, comparing with the proportion less than 20% in China which is far away from the world average level in Loan car sales.There is a clear fact that china has to do its best in automobile financial service development. Auto finance in China started late. Most of the Chinese auto finance companies are still at the initial stage, developing immaturely,in terms of firm size, market share and profitability.Engaged in the automobile finance, financial company becomes the main way for future de velopment, not only relying on commercial banks. This essay will focus on the developme nt strategy of China’s auto finance through literature reading and comparative study. Accor ding to the summarized literature, combined with the domestic and international successful experience, effective promotion and suggestions for auto finance improvement and updati ng system will be propose.