Jilin Province Chicken Cost Income And Consumption Survey Report

This study mainly for the domestic chicken breeding, production, consumption, product processing demand detailed and in-depth research, From August 2015 to February 18,2016,6 dynamic mainly for foreign markets and in Changchun, Yushu, Jilin and Shenyang. For half a year’s market research, The main purpose of the study is through the investigation to understand competitive products, the type of competitive products, competitive products, dealers and circulation channels and circulation market; By visiting the secondary distributors and terminal market, understanding of customers and competitors on the price of the product, product quality and the demands of terminal feedback; Mainly investigate the college canteen, large, medium and small restaurant chains and the various provinces and cities each big supermarket, snack food outlets, wholesale channels such as farmers’markets to understand. Finally to the company as a reference, for the company to set up the reasonable development and marketing plan, to expand its share of the sales in the market.This through to the Jilin province and Liaoning province and other regions of chicken breeding, breeding efficiency analysis, poultry processing and consumption situation investigation shows that:First, in Jilin province in poultry segmentation at around$4 million a year, total chicken meat products, quick-frozen products, and can be instant of the box and Fried and fast food products have occupied the market share in Jilin, between a quarter to a third, Between 8-38, and high income groups consumption level is higher, compared to chicken and further processed chicken sales better segmentation, regulate Fried sauce halogen relatively more popular. Second, chicken breeding needs through innovation to reduce the production cost, improve the efficiency of production, to increase the chicken farming profits, colleagues by comparing different scale of farming, found that small and large farming harvest efficiency high, medium breeding industry is relatively low.Finally summarizes the overall trend of the development of Chinese chicken and chicken products and main feature of poultry production, consumption, for the future development trend of marketing and industrialization and so on to make a preliminary judgment and outlook. According to the world health organization (who) to see the current popular in the world of green food and the black food market potential is tremendous, so cut the chicken into this aspects development, believe that potential is tremendous, benefits will be quite profitable.