Fresh Agricultural Products Based On Supply Chain Management Circulation Research

Fresh produce market has gradually become an important part of China’s agricultural market, and the researches of the fresh produce circulation also promote the overall development of the agricultural economy. With respect to the traditional circulation of agricultural products, fresh agricultural products circulation has a higher demand in the time dimension, which the efficiency of the entire distribution determines the intrinsic value of this kind of agricultural products, with affecting the earnings of the all enterprises in industrial chains. Because of the low level of information and logistics construction, it makes every aspect of fresh agricultural products circulation to remain some tunable spaces.In this paper, it will use the supply chain management theory as the basis of the whole design of fresh agricultural products circulation, with the comparative analysis of theories in fresh agricultural products circulation. The core elements of entire supply chain will be the optimization of supply chain and the information platform, which support the optimization of fresh agricultural products circulation. In the analysis and design of functional requirements, it will introduce the basic function of information services for the fresh agricultural products circulation in detail, and design the different functions required by users. In the core part of fresh produce circulation, it will use the way of information sharing to improve collaboration among different enterprises, with promoting good interaction of these enterprises. In the different layers, it will design and present the supply chain management hardware layer, resource layer and service layer in detail, so that different levels of elements can support the supply chain management. Combined with these contents, it proposes an optimization plan to improve the level of information among different enterprises in fresh agricultural products circulation, and this paper provides the corresponding theoretical support for the further optimization of the fresh agricultural products circulation in the future.