Based On The Online To Offline Model, The Symbiotic Mechanism Of Mutual Benefit In The Three Sides Of Businesses, Platform And Consumer

With the rapid development of Internet technology, e-commerce has developed into the B2B, B2C, C2C,020 models. However, B2B, B2C, C2C models are more or less restricted by the constraints of the logistics industry.020 model breaks the traditional limitations of logistics, advocates experiential consumption, attracted a lot of attention. Under the guidance of mutualism mode, this thesis analyzed how businesses, customer and platform of O2O mode worked in cooperating mechanism. And come up with the main factors affecting the development of the tripartite cooperation.Teardown the triangular model of mutualism into three part which aims to getting further explore of the relationship between the three parties, mutualism interaction, which found outstanding issues 020 mode mutualism exists. Taking needs of user as the center and come up with product innovation and experience improvements and new business methods which can improve user’s feelings and customer’s loyalty. Finally, it described three examples of analysis, deepen tripartite mutualism build issues. This paper is divided into seven chapters, proceed from the basic theory, and analysis of the relevant operation mechanism, influencing factors, combined the specific cases to the theory and practice of mutualism mechanism in order to coordinate the development of stable operation.The first chapter mainly discusses the research background and significance, research situation, the main contents and research methods and innovations.The second chapter is the basic theory,which mainly related to the business model 020’s basic theory, basic theory symbiotic, mutual symbiosis theoretical mechanism.Chapters Ⅲ and Ⅳ are the core of this article. The third chapter studies the operation mechanism. The main mechanism of the operating businesses under 020 business models, platforms, user mutualism introduction. The fourth chapter mainly discuss the the business, which aims that platform, customer, mutualism and problems under 020 mode analysis. Down to the relevant factors, maintain and optimize the mechanism dimensions and mechanisms.Chapter V’s purpose is to make recommendations platform, such as development of the customer, the main mechanism for the maintenance and optimization studies recommendations. Analysis of how the development of mutualism businesses,internet users by combining three dimensions mechanism characteristics.Chapter VI depends on empirical research papers. We selected DaZhongDianPing, MeiTuan, NuoMi as three examples of specific studies, combined with the actual situation,high light the need of implement a coordinated.Chapter VII is summary and outlook.Summarizing the main work carried out and problem existed on the process of analyzing.and giving the prospect of future research.