Research On Dynamic Balance Of Electronic Commerce Information Ecosystem

Since twenty-first Century, the human society has entered the era of information economy, the emergence of electronic commerce in the background, to bring the economic, social and people’s thinking, profound changes in all aspects of life style, relying on good macro environment for the development of information technology and the upgrading of electronic commerce industry ushered in a period of vigorous development that has become a new engine to promote China’s economic development. Online shopping has become a way of life, ordinary people at the same time, mobile intelligent terminals also greatly promote e-commerce transaction scale growth, more and more e-commerce companies, organizations and individuals into e-commerce. Between the main body of the electronic commerce information with the external environment information associated with each other, interaction, continue to carry out the material, energy and information transfer and exchange, gradually formed the electronic commerce letter Information flow, logistics and information flow transmission carrier of e-business information ecosystem. However, because of the changing of network environment, information pollution, information distortion, information disclosure, and other problems emerge in endlessly, resulting in e-business information ecosystem gradually appeared imbalance phenomenon, affecting the sustained and healthy development of e-commerce industry. Therefore, facing the complicated and changeable network information environment, how to maintain dynamic balance of e-business information ecosystem, prompting the system as a whole to maintain fast, smooth and efficient operation, it is worth for us to have a further research and discussion.This paper reviewed the domestic and international relevant research status quo of electronic commerce based on information ecology, information ecology and ecological system theory as the support, combined with the actual development of electronic commerce, in-depth research on e-commerce information dynamic balance of the ecological system theory. Firstly, after summarizing the relevant theoretical knowledge of information ecology under the premise of the concept of e-business information ecosystem, the characteristic and general structure is discussed and summarized; secondly, analyzed the specific performance and influence factors of e-commerce balance of information ecology system, and the mechanism of the influence of the electronic commerce information ecosystem factors in-depth research; thirdly, put forward the dynamic balance of information ecology system of electronic commerce strategies from three aspects, and through a detailed analysis of the case of taobao.com, the views and opinions with real Finally, based on the previous research results, this paper summarizes the main conclusions of this paper, points out the shortcomings of the article, and puts forward further ideas and prospects for future research.