Research On The Sustainable Development Of Rural Tourism Based On Seaonal Factors

With the continuous development of China’s economy, tourism industry has entered the stage of mass tourism, and the gradual emergence of rural ecological tourism, to improve the rural social economic status, have contributed to the building of a new socialist countryside and tourism development in the future direction of the main one. The seasonal characteristics of rural eco tourism in natural sightseeing type is the most obvious, is one of the key factors restricting the rural ecological tourism sustainable development. In the process of the development of rural tourism, there are still some problems, planning and development, tourism product structure is not balanced, lack of creativity and taste, management mode and the operation of the market, some problems in the column, the existence of these problems, which seriously restrict the sustainable development of China’s Rural eco-tourism. Luoyang is a typical representative of the town.This paper uses theoretical research and empirical research, combining qualitative research and quantitative research, combined with literature research and practical investigation and study method of combining theory and practice, referring to the domestic and foreign rural tourism development, combined with the characteristics of the development of rural tourism resources in Luoyang town and found the shape analysis of internal strengths and weaknesses of the development of rural tourism in Luoyang town. Clear the external opportunities and threats, to explore how to solve the plight of the seasonal tourist town of Luoyang, using the related theory of seasonal tourism project development, the development of rural tourism in Luoyang town sustainable development ideas, promote the settlement of tourism products in Luoyang town season, make the single autumn tour to four seasons tour transformation. In order to provide a certain reference for the sustainable development of rural eco-tourism development in the region.This dissertation consists of seven chapters:Chapter 1 describes the background papers, research content, research significance, research methods and technology roadmap, and research experts conducted preliminary regression and Commentary.Chapter 2 reviews the papers related to the Institute of Rural Tourism related concepts of sustainable tourism development theory, the relevant planning new rural construction theory, tourism marketing theory, regional economic theory, consumer psychology theory, slow travel theory and other related theories connotation elaborate, provide theoretical guidance for research papers.Chapter 3 of this part of the status quo mainly in Luoyang Town, for example, on the basis of Luoyang town development and current status of rural eco-tourism development were analyzed and explained. This section intends to focus through Suizhou government’s official website, the literature search, the local town government and other units for consultation, go to Luoyang town field trips, and local farmers to communicate, etc., on the regional overview of Luoyang Town, natural and geographical conditions, human characteristics, socio-economic situation, tourism resources to understand, as well as the current status of Luoyang rural tourism development conducted investigation for innovative research and development of new tourism products provide data support.Chapter 4 summarizes the plight of the causes of rural seasonal tourism sustainability Luoyang Town and questions proposed for the development of rural eco-tourism development decision-making and planning, product development and management model, provide theoretical and practical guidance and support.Chapter 5 on the development and current research on the basis of rural tourism economy, SWOT analysis, rich rural eco-tourism development in the town of Luoyang (1) Advantage (Strength), natural landscape resources, features a wide range of agricultural and sideline products, strong local government-led, location-developed road network backbone, broad tourist market; (2) inferior (Weakness), basic conditions are poor, the regional road network is imperfect, low management level; (3) the opportunity (Opportunity), macro opportunities provincial model village construction, the rising demand for leisure time market opportunities, the provincial government "ecotoursim circle" strategy opportunities; (4) challenge (Threat), seasonal effects obviously, tourism products convergence serious; propose depth research and analysis, to provide reference policy for rural seasonal tourism sustainable development.Chapter 6 concept, in accordance with the " tourism " plan in counter-season tourism theory and chronic theory design thought, with the concept of tourism business card ginkgo, reasonable layout of the tourism industry chain, product at present. Build wisdom scenic area, promote "Internet+tourism " model, expand the ginkgo efficiency value, red culture leisure keeping in good health project, ginkgo tourism as the main body of the agricultural products processing and integration of tourism, the promotion of slow travel leisure tourism, China’s one thousand ginkgo, golden fairy tale luoyang base tourism products such as literary and artistic creation. And explore the management mode, tourist security system construction and product promotion strategy.Chapter 7 concluding section summarizes the main conclusions and innovation points of the thesis. Luoyang Town elaborate on seasonal tourism characteristics to the main line of business cards Ginkgo ecological, high-quality ecological environment, red culture as the basis, and a large agricultural resources as the basis, the quality of rural tourism to guide the collection of "ecological agriculture, forestry, industry, leisure and health resort red wisdom roaming, creative art "as one integrated project development operations, so as to extend and expand the current seasonal Luoyang town and single tourism products, agricultural extension Luoyang town brigade industrial chain, combining tourism formats, building industrial development model, to promote rural tourism in Luoyang town continued healthy development.