Research On The Market Competitiveness Of Small And Medium Enterprises Based On Exploration And Development Ability

Credit card has changed people’s consumption habits of life, has become the daily lives of the residents in the main non cash payment instruments. At present, the development of credit card business of the bank to the emerging business and traditional business development in a coordinated and interactive cycle to improve the market competitiveness of enterprises, and further investigation is needed.This article through the case study, the BJ Bank Credit Card Center as a case study, makes an empirical research on the enterprise market competitiveness, the emerging business represents the ability to explore the traditional business development ability, both promote the market competitiveness of the conclusion, and constructs the theoretical model, and verified the effectiveness of the model. In the new business process with "ism" as the strategic logic, to learn from the successful experience of the market leader in product innovation to guide their own path to achieve exploration activities; in the traditional business process with more and more good for strategic logic, to upgrade the service quality for the realization of development activities. At the same time, the development in the exploration, there is human resources in the new product innovation process, enterprise culture development activities to overcome the difficulties in the development of. Exploration in service to improve the process of upgrading the existing in the application of new technology exploration activities, and the interaction between the two, the exploration development is exploration activities of the internal driving force, the development of exploration is the internal driving force of development activities. New business and traditional business are two wheel drive in the fierce market competition environment, balanced, coordinated development as a whole. The efficient operation of the traditional business "old field", and rapid construction emerging business "new position", constantly between the cycle of interaction, collaborative development, and jointly promote the enhance the market competitiveness of enterprises and the content is unceasingly rich.This paper made a detailed and in-depth explanation of the exploration and exploitation of the market competitiveness of enterprises to enhance the effect, by linking theory with practical demonstration, establish the coordinated development of new business and traditional business to enhance market competitiveness model, for the enterprise in the market competitive power promotion provides a starting point for research on and make a useful exploration.