Market Competitiveness Study Of Shaoguan Traditional Postal Services

In China, the postal industry shoulder the important duty of the "General Administration, through China, and trade".The postal industry is the country’s economic and social development of infrastructure is an important integral part of the social utility.Postal industry, health, sustainable development, not only will the relationship between national information security, but also in promoting the social, political, economic, science and technology, culture, education, career development, and the convenience of the people living play an important role.1998Posts and Telecommunications sub-camp, Shaoguan traditional postal business only assume universal service obligations, regardless of the amount of business income, excluding operating profits in a business supporter "status.The Shaoguan postal began to operate independently, faced with sub-camp of the "Dilemma", the traditional postal business letter, package, the Department issued as a postal enterprise "housekeeping business" enterprise reform "ruthless" to "operating a supporting role to the"business hero" status, alongside the development of the postal savings business and postal express delivery services, and shared responsibility from the reform of the postal enterprises "profitability" of the task.Conversion and upgrading of the status, subject to the product of recession behind the service, the low yield of the outlets and the rapid development of modern electronic alternative to the competition, and did not promote the the Shaoguan postal business development.Traditional postal business as traditional delivery vehicles, cell phones, instant communication tools, e-mail and other electronic transmission, private courier logistics company, summary business is commercial bank electronic funds transfer services such as modern weapons stylish, environmentally friendly products "under siege"lack of market competitiveness and product innovation, market position and market share are "ruthless to be replaced and occupation.With the new generation of mobile communication systems wireless communications and Internet multimedia communications with the increasing popularity of the3G, the living space of the traditional postal business is bound to be further occupied.AlphaThe letter, package, sinks, hair Shaoguan traditional postal business is facing severe challenges brought about by technological progress, the cultural system and e-commerce development, facing the development of the situation is still more complicated, arduous task of transformation and upgrading.Shaoguan traditional postal business must seize the reform, development opportunity, to play a hundred years the Post brand, and tap the traditional postal business culture characteristics, to create chain management network channels, and innovation and development, improve the competitiveness of Shaoguan traditional postal business market to achieve sustainable development.This article describes the purpose and significance of the the Shaoguan postal traditional business to enhance market competitiveness, through the analysis of Shaoguan postal traditional business development, challenges and opportunities facing the domestic and international research, discover Shaoguan postal traditional business development. The study proposed of Shaoguan postal traditional business must adapt to the socio-economic and political development needs based Shaoguan resources, culture and other actual and improve the channels cut into the cultural industry, building and strengthening of the marketing system and strategy, to enhance of Shaoguan postal traditional business market competitiveness, and promoteof Shaoguan Postal traditional business sustainable development.