A Study And Evaluative Analysis Of The Asset-light Profit Model Of Suning Group

With the changing business environment and the development of industries, the profit model in constant innovation, development, and long-term value-driven enterprise, to build for its own sustainable profit model has become more and more financial strategic issues facing enterprises. Currently, many companies are beginning to "asset light profit model" restructuring, a reduction of the amount of investment in fixed assets and inventory, mainly rely on intangible resources, such as brand, manpower, customers, research and development, supply chain and other relatively "light" assets to leveraging the enterprise and external resources to create their own competitive advantage and business value.The study analyzed the case of Suning, which is currently light from the traditional home appliance retailers transition to full Internet retailer Suning Appliance as the research object, combined with elaborate analysis of the asset-light, profitability and asset-light mode of profit model theory, the study analyzed features and elements of assets profit model. In addition, Suning Appliance financial situation, operating status of its asset-light strategy practice analysis of this article, from the case analyzes profitability level and operational capability after Suning Appliance to enhance the outcome of asset-light transition and hidden risks.On this basis, the paper constructs evaluation system Suning Appliance profitable asset-light model, and the use of AHP and fuzzy evaluation method to quantify the evaluation model to determine the effect of the implementation of its asset-light profit model is qualified; for this evaluation results, from the fifth part, the paper core competence development of the brand, improve operational efficiency and customer experience, looking for new profit growth point of the three main business put forward to Suning Appliance asset light profit model improvement. Through analysis of this article, we hope to our country is in transition and is considering other industries and associated business transformation to provide a reference.