Brand Building Research On X Enterprise Based On The Following Strategy Of Going Out Background

With the domestic and international environment that began in 2008 continues to change, enterprises to go the pace gradually accelerated after 2010, more and more enterprises are facing export-oriented economy and international manufacturers direct competition. In going this background, the analysis of X enterprise to establish their own brands in overseas cases, for more private enterprises with reference to the role. X enterprise is an enterprise specialized in producing electric tools manufacturers in recent years in Nantong, the city’s exports of electric tools in the market to occupy the first three positions, but also one of the earlier batch out to enterprises, investment in overseas markets initial success. Export-oriented enterprises in the process needs to go in fully understanding the use and advantages for development on the basis of their own problems, their own position clear, proactive brand strategy to promote sustainable development of enterprises.In this paper, the opportunities and challenges facing the X brand building, to analyze case studies of the way its brand development strategy for its long-term stability, through visits to actual sales managers and field survey, using SWOT tool, a detailed analysis of the development of the enterprise in which external environment and resources match situation, analyzes the process and build brand strategy in the European market, successful experiences and provide personalized and common improvements. Allowing companies to go out is no longer a mere slogan government or business, to really help more enterprises in the fierce competition in the international market, according to realistic brand building go out and get valuable growth.