The Study Of Comba Organization Structure Change Based On The Optimization Of Marketing And Service System

This thesis is a case study with strong operability. The author combines the development status of China Mobile communication industry and the overall development trend of wireless communication field, and expounds the necessity of the optimization of enterprise organizational structure transformation in a certain period of enterprise development. In the face of fierce market competition and constant renewal of the technological revolution, how to survive and develop in the changing environment, has become an important issue for each enterprise. In the face of fierce competition and challenges, how to have a set of scientific and stable, flexible and efficient, can stimulate the organizational structure of the organizational structure is the desired.This thesis to comba Telecom as the research sample, analysis its development, business management problems encountered in the process of growth, the problems in-depth study, and puts forward the solve problems of the method based on marketing and service system for the transformation of the organizational structure optimization and adjustment. Break through the boundaries of the communication between different departments, reduce middle management level, establish customer facing groups of new "iron triangle" team mode in the marketing system, improve customer satisfaction, enhanced customer awareness, strengthen communication and interaction between departments, implementation of team management combined with different professional background of staff on the business mode of operation, improve the professional level of service.Through study of comba Telecom organization structure and operation mode, according to the main contradiction of the existence of the proposed reform optimization scheme to achieve flat organizational structure and high efficiency. From the functions of the system to the matrix system, the vertical management to network management, from a single report to communicate more dimensions of cross reporting communication, from a person’s decision to "iron triangle" of team decision making. With the strength of the team for customers, with the system and performance to motivate and constrain people, to achieve more scientific and standardized management, so as to achieve long-term stable development of enterprises. This paper has a very practical significance to the enterprise management. In enterprise development to a certain stage, the basic stability of the production, management and other internal links for in different development stages of enterprise organizational structure establishment, change reference, encountered similar problems of enterprises to provide reference value in the case.The thesis is divided into five parts, the academic circles both at home and abroad, the theory of optimization of organizational change theory research status, elaboration and the summary; comba telecom development history and business combination, aiming at all kinds of problems appeared in the organization that the necessity of the transformation of the organizational structure optimization; comba current changes in the organizational structure optimization of specific ideas and plans to implement the reform measures and methods; this for organizational change and the expected effect of the reform process need to pay attention to the problem and risk prevention. Finally, the conclusion part of the thesis.