Research Of Tourism Industry Development Countermeasures Of Fengyang County

For the characteristics and advantages of the "tobacco industry", tourism has developed rapidly and became the most promising sunrise industry in the world. Rich and varied natural humane resources in our country has become a good foundation for the development of tourism, therefore since the "Ninth Five Year Plan", countries have been the development of the tourism industry upgrade to macro strategic height and payed attention to it.Fengyang County as one of the birthplace of China’s Central Plains Civilization, located in the middle reaches of the Huaihe River and the northern hinterland of Anhui, is a historical and cultural city in Anhui. Fengyang set rich "North humanities" and "South nature" and "Eastern red" and other natural and cultural tourism resources, has been rated as" One of China County Tourism 100 strong","China best cultural leisure tourism county "and" China’s most value of culture (heritage) tourism destination city ". And Fengyang county also regard the development of the tourism industry as an important component of the local national economy and make it to make a great contribution in promoting local economic income and social economic development. Although the development of the tourism industry in Fengyang County is earlier, but it has very obvious gap compared with other developed counties. Especially under the orientation of the strategic target of the local government to develop the tourism industry, for the rapid adjustment of the industrial structure, the tourism industry has exposed a lot of problems. such as scenic spots planning unreasonable, poor tourism brand effect, service facilities insufficiency, tourist carrying capacity overload, government and residents are lack of awareness of the protection of scenic spot resources and then it lead to the destruction of natural resources and many other issues. The progress of the social makes the sustainable development of economy, the harmony of man and nature become the main trend of development in the world. At present, the typical extensive mode of development tourism in Fengyang county has intensified the rapid consumption of tourism resources and it has brought constraints and obstacles to the development of the local tourism industry. So it is an important task for us to how to find out the countermeasures of the sustainable development of tourism industry and economy, and not to destroy or even protect the tourism resources environment in Fengyang county.Under this background, this paper based on the sustainable development theory, industrial economic theory and tourism resources development theory, as well as the domestic and foreign tourism industry case to carry out theoretical analysis, and refer it as a research reference, through literature references and field investigation, analyzes the significance, present situation, problems and causes of the development of the tourism industry in Fengyang County, put forward the development direction and strategies of the development of culture and rural ecological tourism in Fengyang. including strengthen the industrial awareness and scientifically develop the competitive tourism brand projects, focus on the integration of industry resources to strengthen the scenic ecological and cultural resources protection facilities construction, make full use of the characteristics of tourism resources and rich diversity of tourism products, improve product awareness and strengthen market promotion, improve the tourism industry related policies to strengthen the tourism market management responsibilities and so on, provide some theoretical and practical references for the tourism industry more stronger and more bigger in Fengyang County, come true the local unique cultural and natural tourism resources sustainable development construction.