Henan RM Dongfeng Citroen 4S Shop Differentiation Development Strategy Research

Automobile 4S stores nearly 20 years of development, resource advantage has subsided, the industry has undergone tremendous changes, build large investment, high labor costs, transparency of information in vehicle profit is becoming less and less, even at a loss. The implementation of the anti-monopoly law, exacerbated the automobile 4S shop competition environment, in the face of such a form, develop 4S shop where? Author in this research and the elaboration, this article will through the development of the automobile market at home and abroad, and encountered in the current development of the 4S shop problem, in difference of development strategy on the basis of the theory, from the three dimensions of maintenance quality, marketing, customer relationship management.The Henan RM Dongfeng Citroen 4S shop as a case study, through the operating status, for his achievements and honors research found, the store in the fierce competition in the market still adhere to maintenance quality is king, flexible marketing activities and for customers to provide a high standard of service for the purpose of customer care activities, let it in such environment of automobile market continued healthy profit margins, this item by item found 4S shop of the future development of differentiation and core strengths. Finally draws the conclusion: regardless of how changes in the automobile market, service quality is the kingly way to appropriate their actual marketing activities, but also to do a good job in customer care activities. This will make the car 4S store healthy and steady development.