Research On Development Strategy Of ST Logistics Company

China’s third-party logistics industry has developed rapidly driven by economic globalization and internet economy. The industry is meeting a new chance for development as central and local governments rolled out a series of encouragement policies. ST is a 4-years-old professional logistic enterprise which converted from inner-logistics department. This paper takes the company’s weak profitability and lacking core competence as the starting point, and work out a new development strategy and supporting measures according to the resources and abilities of the company.In this paper, we first analyzed the abilities and resources of ST, and then analyzed the industry’s macro environment by using PEST model, it includes opportunities and threats which bring by the political, economic, social and technical environment. And then we expounded the strengths, weaknesses, opportunities and threats in third party logistics industry, and proposed ST adopting the Centralized Competitive Strategy. And we try to do the customer-industry-location by the using of AHP, at last we got a customer-industry-location of which includes 6 industries. Meanwhile, according to the industrial developing trend and customer demand, we suggested ST to transform into a modern-logistics-enterprise which can provides integrated logistics services from a traditional logistics enterprise only providing transport and warehouse services. To ensure the successful implementation of development strategy, a series of supporting measures were suggested in the paper, including optimization of business-structure, enhancement of resource-integration-capability, perfection of information system and management ability, as well as reform of financial control system.In this paper, theory was combined with practicality, strategic theory and analysis tool was utilized industriously, at last we proposed a development strategy for ST. The strategy will be a theoretical foundation for enterprise manager who want to transform the company into a modern-logistics-enterprise from a traditional logistics enterprise.