The Research On The Brand Management Of High-teach Agriculture Products In Yiyang City

Agriculture is a quality brand and quality assurance of agricultural safety and health; is in accordance with the production and processing of quantitative criteria, consistent standardization of agricultural products; raw materials is carried out by the appreciation of the value of agricultural proper screening, packaging and processing; a rejection of a one backward state of production and operation, in order to obtain cost-effective scale-scale agriculture; is to get through one, two, three industries, and even control the whole industry chain, to achieve the quality and safety of the food industry can be traced back big. In short, the brand of agriculture is to completely change the traditional agricultural production, processing and management ideas and methods, and to introduce advanced management ideas of industrialization, technology, brand marketing models and talent, as the processing and management of agricultural products such as industrial products, in new ways revitalization and development. In recent years, the development of agricultural Yiyang City level faster, brand agricultural products, increasing the number of high-tech products, to create a number of famous backbone enterprises, but business and management level of brand agriculture is still relatively low. How to improve the quality and safety of products, improve agricultural efficiency and increase farmers’income is a key factor in the success of an agricultural brand. Yiyang City has a good material basis and conditions for agriculture in the implementation of brand strategy, standardization of agricultural production through the establishment of a sound system, vigorously develop hi-tech agricultural base, carefully nurtured brand of high-tech agriculture, strengthen the brand’s high-tech agricultural campaign, the implementation of high Technology agricultural brand strategy to promote the city’s fast development of agriculture. In this paper, this paper researches developed areas of advanced agricultural brand experience, combined with high-tech agricultural development Yiyang brand, made to promote agricultural high-tech brand of Yiyang City Development Strategies suggested by enhancing brand awareness, strengthen policy support, the implementation of " five "strategy, etc., to form a high-tech agricultural products characteristics and advantages of Yiyang, Yiyang City high-tech agricultural products to further enhance brand awareness.