Joint Delivery Interest Allocation Mechanism Study Of Country Supermarket Chains

As country supermarket chains are playing an increasingly significant role in country retail market, they are confronted by many hindrances. In particular, country supermarket chains are facing high delivery cost and low delivery efficiency. Joint delivery is an important method widely spread to rationalize delivery. However, country supermarket chains has its own characteristics, namely relatively low industrial development level in the country and small scales of country supermarket chains, lacking in logistics information, making it necessary for country supermarket chains joint delivery to incorporate thought of outsourcing, integration and informatisation. Based on this, the paper proposes a kind of joint delivery model involves three sides, namely joint delivery logistics information platform, country supermarket chains and logistics enterprises. Under this new model of joint delivery, interest relation between the three sides becomes more intricate, if not handled properly, the new model wouldn’t prevail. Therefore, the paper studies the interest allocation mechanism of the new joint delivery model.First, by calculating every side’s expected gain, the paper clarifies interest relations between the three sides and the source of joint delivery gain. The paper determines two interest problem:joint delivery expected gain allocation problem and cost allocation problem. Then, the paper analyses the factors influencing allocation, finding out that the former depends on the consideration of information platform to increase platform’s business volume and the risks logistics enterprises facing, and the latter depends on the mechanism of how delivery cost decrease and contributions. Then, the paper designs joint delivery expected profit allocation mechanism considering the risk of increased delivery length and delivery cost allocation mechanism using Shapley method.To further prove the practicability of the new joint delivery model, the paper also analyses joint principal-agent model and joint management model and designs interest allocation mechanism respectively. Finally, the paper contrast the three models in a numerical example, proves the new joint delivery model is better than the other two.