A Study On The Impact Of Internet Information Resources For Entrepreneurial Opportunity Identification

With Premier Li Keqiang "public entrepreneurship and innovation" slogan put forward, our country have introduced a variety of preferential policies to encourage the public to actively venture. Entrepreneurs how to find profitable opportunities in an environment filled with all kinds of information has become a hot academic researches. In today’s Internet era, the era of big data, the development and use of Internet information resources have a great impact for entrepreneurs. Entrepreneurs can recognize their own useful opportunity the Internet with full resources. Therefore, this paper attempts to introduce entrepreneurial alertness to explore the relationship between Internet information resources and entrepreneurial opportunity identification to verify the importance of the Internet information resources in the field of entrepreneurship.Firstly, this paper introduces the research background. Then describes the research ideas and research methods on the basis of a comprehensive review with research status, and overviews the research questions and research framework. Secondly, this paper construct the relationship model and propose assumption between the Internet information resources, the entrepreneurial alertness and the entrepreneurial opportunity identification based on the analysis of entrepreneurial opportunity identification theory, information needs theory and information acquisition theory. Then this paper discusses the dimension of the Internet information resources,the entrepreneurial alertness and the entrepreneurial opportunity identification. Finally, this paper uses SPSS 19.0 to analyze the sample data test hypotheses based on 396 questionnaires data.The results show that:(1) The Internet information resources and its quality has a significant positive impact on the entrepreneurial opportunity identification, while the number of the Internet information resources has no significant positive impact on the entrepreneurial opportunity identification. (2) The Internet information resources and its quality has a significant positive impact on the entrepreneurial alertness, while the number of the Internet information resources has no significant positive impact on the entrepreneurial alertness. (3) The entrepreneurial alertness has a significant positive impact on the entrepreneurial alertness. (4) The entrepreneurial alertness plays mediating effect in the impact between the Internet information resources and its quality with the entrepreneurial opportunity identification. While the entrepreneurial alertness does not play mediating effect in the impact between the number of the Internet information resources with the entrepreneurial opportunity identification.This paper has some contributions including:(1) This paper strengthens the theory of the impact of the information resources on the entrepreneurial opportunity identification and fill the vacancy of the impact of the Internet information resources on the entrepreneurial opportunity identification. This broadens the angle of view in the outside influencing factors of the entrepreneurial opportunity identification. (2) Studies have shown that entrepreneurs need to collect the newest of valuable information, accumulate the knowledge in specific areas, filter out useless information and improve the ability to process information when they search Internet information resources. At the same time entrepreneurs need to broaden its resources gathering information channels. (3) Government departments should accelerate the pace of improvement of the Internet system, increase the level of information to develop and promote a more fair and open competition. At the same time government departments should provide better service and foster innovative enterprises and foster entrepreneurial activity by accelerating the improvement of the pace of the Internet system, increasing the level of information, developing and promoting a more fair and open competition, creating a public information platform, improving the quality of information service and promoting the way of information service.