Study On Enterprise Training Innovation Evaluation Index System Under The Differentiation Strategy

In today’s market economy, competition among enterprises is very fierce. Differentiation strategy played an important role in the enterprise competition. Differentiation strategy can help enterprises win a high degree of trust and good loyalty of customers about the enterprises’products. Customers are willing to pay for the uniqueness of the products. So the price of their products can be higher than the price of other enterprises’products. Then enterprises can get higher returns, but also improve the products’ ability competing with others. At present, more and more enterprises adopt differentiation strategy to compete. But this requires comprehensive coordination and cooperation of internal resources and works, which includes training. Training exists since ancient times. But in today’s enterprises, training status is higher than any time before and plays an important role as training cultivates and creates human resources that enterprises needs in the development. Man is fundamental in today’s social development. Work needs man and human resources. Enterprises are also unable to avoid. Therefore, how to carry out the training and how to innovate on training for supporting differentiation strategy, are all worth considering.After studying and carding a lot of relevant literatures, we find that there a lot of researches about differentiation strategy and training,but few of combination of both. And these studies are fragmented, not systematic or in-depth, and not establish evaluation index system, either. Therefore, based on existing research, by detailed theoretical analyses, expound the requirements the differentiation strategy has on innovative training, and establish evaluation index system of innovative training, and apply these to enterprise.The thesis is divided into four parts. The first part includes an introduction and literature review, elaborating the background and idea as well as existing research situation of this research, are the foundation of this thesis. The second part is theoreti- cal analysis. First we review the differentiation strategy and innovative training theory. Then we systematically analyze the requirements the differentiation strategy has on training innovation, and summarize three aspects as the primary indexes. And for each primary index, we analyze its connotation to extract nine second-class indicators. So ultimately we establish a complete training innovation evaluation index system under the differentiation strategy. Finally, we propose practical implementation strategies aiming at each index to help companies improve training. The third part is empirical analysis. We apply the evaluation index system to A company. A company becomes the leader of its industry with the use of differentiation strategy. In this part, first we collect scores from experts.With AHP we determine the indicators weight to complete the evaluation index system. Second, we invite 10 people including the human resources leader, training supervisor,training specialists, as well as a small amount of staff, asking them to score each indicator according to their actual situation and then use fuzzy comprehensive evaluation method to calculate the evaluation result. In the end, according to the evaluation results, we offer some proposals for future training work according to A company’s currently training situation. At the end of this article, we summarize this thesis, point out the shortcomings and make a protest for the future.