Planning Of The Project After A Company Car Market

Due to the rapid development of China’s automobile has continued for a long time, the total amount has reached a very large body mass, due to policy, environmental protection, transportation and many other reasons, it is impossible to maintain high-speed development. Automobile accessory market as automotive OEMs supporting business, competition is more intense, occupied by large funds, long period of payment, low profit, already belongs to the red sea industry, supporting enterprises facing technological upgrading and industrial restructuring and development problems. As the car after the market is different, it is from people to buy a car, it will be accompanied by a lifetime of vehicles. From the daily maintenance and maintenance, vehicle insurance, consumables, replacement of wearing parts, maintenance, car supplies, vehicle energy conservation, intelligent control and transformation, the second-hand vehicle transaction, vehicle integration of resources, etc., need professional institutions and individuals to provide professional services. Compared to the mature foreign years of development of automotive after market, in the domestic is still primary bud, how to achieve from pure manufacturing, spare parts and other hardware facilities gradually to the service type supporting transformation, find and seize huge automotive after market opportunities, is the enterprise is very important to the development of it. Automotive aftermarket segments as many as nearly 20, the automotive conservation industry will occupy a greater share, the size of more than 540 billion yuan, accounting for 67.8% of the overall automotive market. Although the Chinese automobile market after the maintenance industry has been developing for 5 years, some enterprises rapid rise, but the penetration rate is still low, the business model is still in the exploratory stage.Consumers in the field of automotive maintenance and after-sales pain more often face a dilemma: 4S shop to provide the original accessories, but the maintenance of high prices; low-end repair factory prices lower, but accessories and supplies quality can not be guaranteed, the repair process is not transparent. Therefore, both brand and price of after-sales maintenance market become the consumers on car market after the main demands, and with the help of concept in the "Internet", to achieve price, service transparent, automotive after market o2 o mode may be the Saviour of the subversion of the industry.Through the status of a company’s existing automobile accessory and risks, identifying, assessing, risk given the solution, thus for a company’s long-term and healthy development decision-making provide objective basis, and thus promote a company car market construction and development. The main research directions include: to determine the initial capacity of the large car market based on research and development, the establishment of O2 O model in manufacturing and customer service professional auto repair parts; according to the characteristics of auto repair market, combined with the technical characteristics, the Internet plus form, engaged in fast car repair business. Looking for the best way to develop the enterprise, and make specific model analysis and feasibility report, to provide the theoretical basis for A company to build a sustainable development model in the future.