Study On Evaluation Of Culture Tourist Attractions Competitiveness

With the intense competition of tourism industry, the tourism competitiveness has attracted increasing attention from the academic circle. But the study on competitiveness of tourist attractions in theory and methods is not mature, especially the culture tourist attractions, it needs in-depth study.Based on previous research on culture tourist attractions and tourism competitiveness, using comparative advantage theory, competitive advantage theory, tourism system theory and sustainable development theory, this paper has analyzed the source of culture tourist attractions competitiveness from core factors, supporting factors and guarantee factors. According to the features of culture tourist attractions, this paper has built a preliminary assessment indicator system of the competitiveness of culture tourist attractions, and used Delphi method to correct it. The final consists of eight first indicators:culture attraction, culture experience and delivery, culture identity and feedback, culture protection, management element, economic element, market element, social element, and twenty-nine secondary indicators. Based on the research of the method of calculating weights, AHP and Delphi method are used to determine the weight. Since the evaluation indicators of the competitiveness of culture tourist attractions are qualitative, this paper try to use the Grey Hierarchy theory to build culture tourist attractions competitiveness assessment model. It has been used to study on the three representative culture tourist attractions of Yong Zhou, suggestions have been put forward to promote the competitiveness according to the result.Papers were divided into five parts:Part 1:Introduction.The background and significance of this study has been elaborated, the concept of culture tourist attractions and competitiveness has been defined, and the competitiveness of the tourism-related studies has been reviewed. The main contents of the paper and the methods used have been introduced, and the research ideal has been pointed out.Part Ⅱ:Theoretical basis. The features of culture tourist attractions have been analyzed, comparative advantage theory, competitive advantage theory, tourism system theory, sustainable development theory and evaluation theory have been studied, in order to lay the foundation for building the evaluation index system of the competitiveness of culture tourist attractions.Part III:Assessment indicator system. In reference to the previous research on the assessment indicator system of tourist attractions, the competitiveness of culture tourist attractions have been analyzed by three aspects: core factors, supporting factors and guarantee factors. Based on the summary of the assessment indicator system of tourist attractions, according to the features of culture tourist attractions, a preliminary assessment indicator system of the competitiveness of culture tourist attractions has been built, and Delphi has been used to correct it.Part IV: Assessment model. AHP and Delphi method are used to determine the indicators weight. Grey Hierarchy theory has been used to build the assessment model of culture tourist attractions competitiveness.Part V: Study on culture tourist attractions of Yong Zhou. Three representative culture tourist attractions of Yong Zhou have been taken for example, suggestions have been put forward to promote the competitiveness according to the result.The conclusions summarized as follows:First, in reference to the previous research on the assessment indicator system of tourist attractions, according to the features of culture tourist attractions, this paper has analyzed the sources of competiveness from three aspects:core factors, supporting factors and guarantee factors, and built the assessment indicator system of the competitiveness of culture tourist attractions, which consists of eight first indicator and twenty-nine secondary indicator.Secondary, AHP and Delphi method are used to determine the indicators weight. The assessment standards of culture tourist attractions competitiveness have been made, Grey Hierarchy theory has been used to build the assessment model of culture tourist attractions competitiveness, which includes one evaluation matrix of first grade indexes and second index, and the assessment of the comprehensive evaluation of target.Third, the assessment model has been used to study on the three representative culture tourist attractions of Yong Zhou, the results consistent with the actual situation, suggestions have been put forward to promote the competitiveness according to the result.