Research On Development Strategy Of A Urban Rail Transit Design And Research Institute

With the vigorous development of the urban rail transit construction in China, urban rail traffic engineering survey and design market competition is increasingly fierce. Since the 1990 s, the domestic emerged a lot of engaged in urban rail transit engineering survey and design enterprises. In the national macroeconomic complex, under the condition of market competition is fierce, comprehensively strengthen the management ability and service ability, innovation ability, team ability construction, actively cope with, innovation management, realize the scale and efficiency increased significantly year by year. But compared with the same industry leading enterprises, the company is still in the second tier, there are still enough scale, technical ability is insufficient, the talent team is not strong, low development level, we need to face up to difficulties in the process of development, to strengthen the enterprise internal work, efforts to improve market share, improve development ability, good grasp the opportunity, dare to meet the challenge, to create a first-class enterprise core competitiveness.Paper introduces the background and research purpose of this study, summarizes the research status at home and abroad. This paper introduces the significance of strategic management and the characteristics of the enterprise strategy, Outlines the strategies, analysis of enterprise external environment and internal resources and capacity advantages, the main analysis tools involved.Paper fully clear the strategic environment analysis of internal and external conditions is the basis and premise of strategy formulation, using PEST analysis method, analyzes the national macroeconomic policy, and to the construction industry and the corresponding urban rail transit engineering design consulting for the environmental analysis, summarizes the company’s external environment opportunities and threats. At present, the company internal resource advantage, disadvantage; Advantages and disadvantages of competition ability carefully analyzed. Finally, in combination with the results of the internal and external environmental analysis, SWOT analysis method, SWOT analysis matrix is given. Choose to suit the current company strategy development strategy, determine the development strategic target, and formulate the specific strategy implementation and safeguard measures.