Study On The Focus Strategy Of P2P Financial Platform Based On H Company Business Development

P2P financial platform of H company is the Internet financial platform that growing with the rapid development of the domestic Internet industry and the financial innovation. While in this 10 years it can hardly ensure this new industry in personal training and technology development,P2 P finance in China gets this competitive situation in just 10 years. H company from a newly established enterprise to strong and prosperous is typical. After 5 years, H company is faced with the problem that it is large but not strong.With the rapid development of information communication technology and the Internet, the Influence of financial market by the Internet and finance operation model and relative company needs to be noticed. A new event occurs or some stock discussed in hot decide the action of financial practitioner. And it touches the changing trend of financial market. In this market, on the other hand, the operation model of traditional financial organization and financial inertia deeply affects this model of the Internet and finance.H company was set up in Beijing in 2011.It lives through baby company with only dozens of scores of employees and this large scale of 50,000 staffs. The business develops from Beijing to 80 cities of 300 branch offices all over China. In this 5 years, H company walks in his way with P2 P.This emerging model develops from seeing a little to investment attempt because of the Internet financial supervise worked and the customer mislead by illegal fund raising. It makes senior leader and all middle-level cadres think transition deeply. It exists great difficulty that this company with ten thousand employees changes from familiar operating mode, product system and operation system to inexpensive cost in large scale.Interim Measures for the management of the business activities of the network lending information intermediary institutions(Draft for comment) came on Dec,28 th.It stipulates the information intermediary nature of P2 P.Therefore, the effect of P2 P is limited by the business scope of information mediation. However this limitation needs to be resolved immediately.This paper aims at H company’s above problems explaining the development and business transformation of P2 P financial platform. It lists strategic targets focused on, problems faced with and supporting measure.It comes to a conclusion that the development strategy focused on accorded with physical truth and the orientation of whole company. P2 P makes meaningful sense in financial model innovation and sustainable development.