Research On D Company Financing Channel Based On Internet Finance Background

As the development of China's financial industry is faster than the improvement of national regulatory system,there are some problems in China's financial market,which cannot meet the many financial needs of small and micro enterprises in terms of investment and financing.Among all kinds of problems,the financing difficulties of small and micro enterprises have always been concerned by everyone because of their urgency and seriousness.This group of small and micro enterprises is an important foundation for the economic and social development.It plays an important role in providing employment and promoting China's GDP growth.However,the difficulty of financing has become a bottleneck restricting the development of small and micro enterprises in China.The prosperity of Internet finance has brought a new path for corporate finance.It has changed the current situation of financial resources between the state sector and the private sector in China.It has new hopes for solving the financing difficulties of small and micro enterprises.This paper analyzes the dilemma faced by small and micro enterprises in China and explains the traditional channels of small and micro enterprise financing.It summarizes the typical Internet financial channels and analyzes the advantages of small and micro enterprises using Internet financing.Through the investigation and research on the typical small and micro case enterprise--D company financing status and company operation,combined with the theory of corporate finance and the characteristics and types of financing channels in the Internet financial era.The degree of matching between various Internet financing channels and D company is analyzed.On this basis,D company selected a best internet financial channel--peer to peer lending platform.This paper proposes the specific supporting measures for D Company to realize the Internet integration channel and provide the best feasible solution for D Company to solve the problems of financing.Such as strengthen the company's own credit construction,selectively disclose the company's financial data,establish its own internal financing evaluation index system for Internet financing,and strengthen the control of peer to peer lending platform risks.At the same time,it also hopes to provide useful reference for other small and micro enterprises in China to use the emerging Internet financial channels to raise funds to solve financing problems.