Research On Internet Marketing Strategy Of T Property Insurance Co.,Ltd. Shandong Branch

In recent years, with the wide spread of Internet application,in the environment of the saturation of traditional insurance market, the gradually weak of traditional marketing model, the stability of market competition, how to establish a long-term and effective Internet insurance marketing strategy has become a top priority of every insurance company even the entire insurance industry for the business development.T insurance company,as one of the three largest insurance group in China, how to use available resources, change insurance marketing model, make Internet marketing strategy according to their own needs, and strengthen even expand their status and share in the whole insurance market, is the great strategic issues of sustainable development and stable market position. It is the key of business development as well.Based on the theory research of Internet insurance marketing, the article analyzes the development and current situation of domestic insurance market, explains the necessity of developing the Internet insurance marketing, and deeply dissects the present situation and existing problems of T property insurance company, Shandong Branch on Internet marketing. Then the article analyzes T property insurance company, Shandong Branch’s strengths, weaknesses, opportunities and threats on Internet marketing through SWOT method, and ascertains the Internet marketing position of them through market segmentation.On the basis of this, the article puts forward the development strategy of Internet marketing of T property insurance company, Shandong Branch. Specificlly including: First, independently develop product strategy combining with learn from the others; Second, control cost strategy such as operating cost control, construction cost control and pricing cost control; Third, build a multi-level distribution system marketing channel strategy supplementing with the traditional marketing channel; Forth, apply many kinds of promotion strategy to adapt to the Internet environment; Fifth, fully excavate potential customer’s relationship marketing strategy of insurance resources. At the same time, take a series of security measures to ensure the effect of Internet marketing development strategy from improving the internal supervision system, strengthening market research, completing customer service, upgrading technical support and promoting people’s professional quality.