Study On The Improvement Of Marketing Strategy Of M Branch Of PA Property Insurance Company

With the rapid development of the market economy,the M branch of PA property insurance company keeps improving with the trend of The Times.In recent years,it has formed its own relatively complete marketing system,but at the same time,some problems are inevitable.Therefore,it is necessary for PA property insurance company to constantly bring forth new products and innovations to meet the overall development of the current market in terms of its marketing concept,so as to guarantee the company's foothold in the property insurance industry in M region and occupy leading advantages,which has become an important topic in the company's sustainable development.Based on the marketing theory,this paper further analyzes the current situation of M branch,clarifies its environment and a future development direction,and finds out specific development strategies.First of all,the paper expounds the research background and significance of this topic,summarizes the relevant research at home and abroad,and puts forward the main research contents and ideas of this paper.Secondly,the concept,content and related theories of marketing are briefly summarized.Then the paper elaborates on the internal resources and capabilities of PA Property Insurance Company M Branch in marketing and the existing problems in marketing.Furthermore,it makes an accurate analysis of the company's market environment and expounds it from the micro and macro levels.Finally,based on STP theory,the marketing strategy of PA Property Insurance Company M Branch was optimized from the aspects of market segmentation,target market selection and market positioning.Through the study of this article,we can see that the laws and regulations on economic development in Shenzhen are gradually improving,and the impact on the company will also be greater and greater,which is both an opportunity and a challenge.M Branch should seize the opportunity.Although the competition is very fierce,the company's strength is strong,and it has a completely challenging basis in terms of product innovation,marketing strategy and follow-up services.Through STP analysis in this paper,it is determined that PA Property Insurance Company M Branch should determine and implement the competition strategy of property insurance " challenger".In terms of market positioning,we should adopt differentiated market positioning strategies for key customer groups such as individuals,small and medium-sized private enterprises and government departments.In order to ensure the normal implementation of the company's marketing strategy,M Company has set up a series of safeguard measures,which are mainly reflected in enhancing the staff's ability,enhancing the management ability and enhancing the brand awareness.