The Research On Customer Comprehensive Management Of Anshan New-Mart

The new firm New Mart is big business Group, is a large business group into a modern, international iconic firm, with a strong shopping colors, rich its format, fully functional, to provide consumers with one-stop shopping and leisure service. With the rapid development of China’s department store industry, foreign companies seek to enter the department store, the department store industry is becoming increasingly fierce domestic competition, consumer behavior patterns and shopping psychology also will change dramatically, New Mart how to better meet customer needs a major shopping center development objectives. Therefore, the major department stores have introduced for its own development strategy, and actively seize opportunities for development, competition quality customers, to compete in the market, human resources, channels, technology and customer respect, in the competition of various resources, the return to their rootsCompetition in the end quality customers.Customer relationship management as a business management thinking, a business management model and application systems, can help companies improve their customer service capabilities to meet the individual needs of its customers, retain old customers and attract potential customers to become improve enterprise competitiveness an important means of force. And the implementation of research of customer relationship management and how it can play a significant role in customer relationship management, which enhance the Anshan New Mart management, customer relationship management optimization Anshan management organizational structure, service processes, a fundamental solution to Anshan New MartBenefit has important theoretical and practical significance. The Key measure for Anshan New Mart to win in the fierce competition in the market is developing good relationships with their customers.In this paper, the basic principles of customer relationship management deployment analysis, systematic study of Anshan New Mart implementation of customer relationship management. First customer relations theory, relationship marketing theory, customer satisfaction and market segmentation theory combine theory enriches the lack of a single theoretical system analysis of the problem; then, and access to information and the actual research overview of Anshan New Mart and New Ma Anshan special customer classification; Furthermore, three aspects of management principles, management platform, management analyzes the status quo Anshan New Mart customer relationship management, depth of mining the existence of aspects of customer relationship management concept, information, organization and communication of question, finally, the principle of optimization Anshan New Mart customer relationship management from customer demand, customer classification, management information, and for the development of a set of questions posed to improve its customer relationship management reasonable proposals or measures, adhering to customer Customer Relationship Management Center, to further improve customer service quality, make Anshan New Mart have a stronger competitive advantage in the industry and achieve better results through a combination of theory and practice of the company, I also want to peers in the industry has Situation of other enterprises to provide effective customer relationship management reference.