Research On Logistics Informatization Development Strategy Of Zhongrui Hengyuan Co.,Ltd

Transportation, warehousing, logistics industry is fusion multiple forwarder and information service industry, is an important part of national economy, those with location advantage, transportation and logistics resources advantages, the logistics industry become a focus on cultivating and developing industry. Logistics informatization is the main content of the logistics modernization, is currently the most rapidly growing areas of logistics, is also the emphasis and difficulty in construction of logistics. As countries promote the building of "Silk Road Economic Belt" opportunity, Xinjiang to implement "one channel, three base, five center" development strategy, Urumqi, will build a regional transportation hub of the "Silk Road Economic Belt" and trade logistics center. The Twelve Divisions located in the hinterland of Urumqi-Changji, has unique geographical advantages and land resource advantage. Hengyuan group bear The Ttwelve Divisions in development of "Big commerce, Logistics, Big circulation" strategy, the construction of logistics information exchange, integration of the eight professional market for logistics information, and even the whole Xinjiang highway, railway and other transportation means the coordination between the work and cohesive work of transportation information and logistics information. In the face of such a period of strategic opportunities, depending on how the development of thinking and operating mechanism to meet the more intense market competition and the system of competition, competition for talent, make the enterprise to adapt to the current pattern of "big open and development", and the key to the enterprise and the most important problem is the development strategy of the enterprise.Based on Hengyuan group, this paper discusses the relevant theories of strategic management, on the basis of in hengyuan group logistics informatization as the research object, the application of relevant principle of strategic management theory, to hengyuan group logistics informatization in the strategy of internal and external environment faced by comprehensive and detailed analysis, supported by data parsing out the company is facing opportunities and threats, advantages and disadvantages. This article USES the empirical analysis, comparative analysis and other scientific research methods and means, to Hengyuan group logistics informatization in the whole operation has carried on the investigation and data collection, system thinking and determine the company’s strategic objectives and positioning, on the basis of the established in Hengyuan group logistics informatization development strategic focus.To solve the problem of strategic environment analysis in the paper, respectively from 12 t logistics informatization, Urumqi highway logistics information platform and corps emergency logistics platform the development strategy of the specific measures are put forward. Hengyuan group logistics informatization only give full play to its advantages of location, resources, to adapt to changes in market demand, to improve their service ability and service level, to achieve strategic objectives of development, to maintain sustainable development momentum. In this paper, the Hengyuan group in the development of logistics informatization provides the beneficial reference and has certain practical significance.