The Accessible Of Agricultural Production Services And Satisfaction Research For Citrus Growers

The agricultural productive service is an important part of developing agricultural modernization with chinese characteristics. Agricultural production services include the whole process of agricultural production and business activities, namely before the production process、in the production process and after the production process, which are important power to promote the transformation of chinese traditional agriculture to modern agriculture. Agricultural production services of China are still in the primary stage of development now, which object of service scattered across the rural consumers, and the special of agricultural services,what make these set of services become more difficult. The direct beneficiaries of agricultural production services are agricultural producers namely farmers,from the perspective of farmers in the microscopic analysis of farmers’getting agricultural services and satisfaction,and find out farmers characteristic factors that affecting agricultural production service,and enriching content of agricultural production services,then make them integrate into the new type of agricultural socialization service system.It is significant to realize agricultural modernization with chinese characteristics.Fujian province,which ecological condition is superior, is one of the citrus producing in China, has a long history of cultivation, which varieties of citrus quality is better;however, citrus industry development of Fujian province is facing great challenges in recent years. For all this, this study put citrus growers of Nanping and Sanming as the research object, combined the theory of peasant household behavior、the theory of demand and supply、satisfaction theory, and elaborated in citrus growers in the process of production and operation of citrus production services and satisfaction of agricultural services acquired by the methods of literature research, questionnaire survey method, Logistic model analysis, descriptive statistics analysis method. It turned out that, citrus growers obtain the service content of independent selective, and largely on their own or the relatives and friends, the dependence on government is not strong, some service effect is not very good; from farmers’satisfaction in varieties of service, in addition to insect pests of service, the processing service satisfaction is low, citrus growers are satisfied with the overall or other services.Through this study to investigate 120 households citrus growers who live in sanming and nanping, using the binary Logistic model to analyse the characteristics of citrus growers on the influence factors of the productive service availability. The empirical results show that farmers characteristic factors affecting in citrus productive service before-production stage have planted area, level of education, whether or not a professional investors, gender, and whether to join cooperatives; farmers characteristic factors affecting in citrus productive service in-production stage include age, level of education and citrus accounted for the proportion of total household income; farmers characteristic factors affecting in citrus productive service after the production stage include productive service level of education, gender, planting area. Thereinto, the level of education has influence on before the production process、in the production process and after the production process, and it shows that level of education has a significant influence on citrus production services.Based on above, this study in order to improve the productive citrus service level put forward the following suggestions:increasing support agriculture productive service、 comprehensive promoting cultural quality of farmers、improving agricultural infrastructure construction of information、making after the production link smoothly, expanding sales channels.