Research On The Business Model Innovation Based On Internet Perspective

Business model innovation, aims to change basic business methods, it is the key to obtain competitive. Under the new form of Internet +, Internet cogitation of business model innovation is a countless number, which produced Uber, Airbnb, the model which represented shared economic model.Warby parker which was founded in Internet direct sales model,and customer interaction as the origin of the community electricity supplier mode.No matter which model, the fundamental value of these business model innovation lies: to achieve the target customer value to meet their different levels of consumption.Internet economy enables enterprises to have take place qualitative changes in Competition means between new economic and old economic.More and more companies managers are beginning to realize, powerful companies have one thing in common, they have their own business to be able to bring a profitable business model. At home and abroad, the studies of business model innovation are many, but the systematic and complete business model system has not been established. Based on the present situation,The article try to study business model from the perspective of the Internet, and try to build an innovative business model, in order to guide enterprises to realize the value and create profits better, and make the companies bigger and stronger.The rapid development of the Internet has penetrated every aspect of our production and life, and we have to say that we are living in the era of information explosion,The development of enterprises has also been some impact. This is not an opportunity, but also it is a challenge. For traditional business it is undoubtedly a serious challenge, but also stimulating their reform and innovation, and for the emerging technology industry it is a good time to promote itself to flex its muscles. Regardless of the type of business, respond to changes in the Internet, we must pay close attention to their own business model innovation, in order to keep their dominant position, or transform disadvantage to advantage. The article has been emphasizing business model(Business Model), its meaning is that the enterprise proceed with strategic positioning from the perspective of customer value creation, create performance through product sales capabilities, and utilize management’s attention to better integrate their own internal and external resources, so as to establish the value of the structure to meet customer needs for the purpose of commercial systems.This paper uses literature review, questionnaire method, using structural equation model, proposing six hypotheses and trying to prove them, summarizing the relevantliterature review and theoretical basis, proposing an innovative business model, defining the concept of the various elements of the model, and analyzing the interaction relationship between the various elements of the business model innovation model. After argument, find inner action between opportunity recognition, business strategy, attention, product sales capabilities, ability of integrate resources and enterprise value.The nature of the enterprise business model, in fact, the innovation and the effective integration of the value activities.Business model innovation is that the enterprise actually use differentiation to gain a competitive advantage in key strategic management approach, it is the essence of structural change in the functional elements of the business model on the basis of the relevant carrier.Chinese enterprises should combine their concrete reality, correctly identify the resources and favorable corporate profit opportunities, develop the right strategic approach,attach importance to the manager’s attention, enhance their ability to sell products, integrate internal and external resources of the enterprise better,so as to bring more business value,creating a business model which lines with its actual.