| With the rapid development of technology, China's telecom industry has been completely into the mobile Internet era, China mobile data service in the era of the original telecom monopoly of competitive advantage, after the introduction of a large number of mobile Internet innovative companies are gradually reduced, if still the continuation of the original business development model, the future will gradually become a mobile Internet pure communication pipelines. Learned the related knowledge of management, this paper especially the strategic management theory and the research experience of related industries, detailed elaborated the China mobile data service development present situation and puts forward some preliminary data business development obvious problems, with these questions, start from the macro analysis, using PEST analysis method in detail elaborated the China mobile data business faces all sorts of macro environment, and in view of the telecom industry the difficulties of data service in the era of mobile Internet, focusing on the telecom data service in the era of mobile Internet industry competitive analysis, and by inside and outside of China mobile data business made detailed elaboration and analysis of the internal value chain, formed through the above analysis and the mobile Internet era, China mobile data business SWOT summary, finally on the basis of these analysis, clearly put forward the mobile Internet era, China mobile data business development strategies, on the basis of these strategies, puts forward the prospect of the future.This study tries to research China mobile data services as the research object, the initial set a adapt to the situation of China mobile telecommunication industry data business strategy of the Internet era, and hope that this strategy can help the telecom enterprises to reduce the gap between with innovative mobile Internet company, avoid to mere communication pipeline in the future. |
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