Research On Implementation And Evaluation Of Performance Appraisal Project In China Life Insurrance Of Heilongjiang Province

By 2015, Heilongjiang life insurance company in accordance with the speed up to enhance the development, comprehensive carry rushed "requirement, in order to speed up the development as a driving force, to innovation driven as the starting point, operating efficiency as the goal, and actively carry out the work.2015 year has made remarkable achievements, as of the end of 2015, branch premium income of 8.74 billion yuan, super chronological progress of 0.46 percent, an increase of 19.05%, higher than the industry 8.8 percent, successfully reached an annual closing index. All operating results, the company and the assessment methods are closely related and KPI reached is the key to the successful completion of the annual target of life insurance company. In addition to the KPI index, how to evaluate the comprehensive performance level of each branch of branch company is an important research topic.The in Heilongjiang Province of China Life Insurance branch for the actual case studies, on the basis of existing KPI, comprehensive survey of 14 branch, we obtained the influencing factors on the performance appraisal, Heilongjiang, China life insurance company performance evaluation index system was constructed, the including five level indicators and 14 secondary indicators. Five level indicators including channel construction index, cost index and benefit index, business and service, customer perception index, personnel and training indicators. On this basis, the use of the genetic algorithm of projection pursuit clustering model of fourteen branch of comprehensive performance evaluation based on the obtained 14 branch comprehensive performance ranking. At the same time, we draw a five level indicators and 14 secondary indicators of the impact weight. Finally, it puts forward corresponding suggestions and countermeasures. This paper is divided into five chapters, each part of the contents of the study are as follows:The first part is the introduction, mainly expounds the research background, purpose and significance, research status and research methods. The second part is the theory part of the paper, including the related concepts and theories of the performance appraisal of Life Insurance Company. These theories include the theory of project management, stakeholder theory, target management theory, this part also describes the methods of performance evaluation. The third part analyzes the present situation of the performance appraisal of the current life insurance company and the existing problems. The fourth part is the establishment of the life insurance company performance evaluation system, the use of based on RAGA projection pursuit clustering model of fourteen branch of comprehensive performance evaluation. The five partalso according to the evaluation result, put forward corresponding suggestions and countermeasures.