Research On New Product Development Process Optimization Of Changchun New Communications Company

The from the enterprise actual situation of in Changchun new more propagation on the organizational structure of the company and the new product development process as the research background, analysis of the status of enterprise’s market environment and enterprise internal existing work processes; through positive and negative examples, it is concluded that the new product development process should be perfect and improvement, and of market competitiveness and development direction were a certain depth analysis; through the forecast of the market positioning and direction of development, effectively on the optimization and improvement of the original enterprise organizational structure scheme, and emphatically discusses the management processes play an important role in the whole process of the production and for the enterprise strategic significance.In this paper from the new product process for the open angle type enterprise of the real significance of the starting with the methods and steps of the new product development process theory research, using IDEF modeling technology, activity-based costing(ABC)and scientific process research tools, with Changchun new the company’s actual situation, find out the problems existing in the company’s new product development flow, and process optimization of the directionand the method, combining Changchun new more propagation characteristics of the company, created in line with the current network development needs of the times and the company a new strategic plan of new product development process.In the new product development process optimization at the same time into more modern elements, so as to make it more advanced and creative; using project management, marketing and related theory of its organizational structure and put forward the corresponding optimization, and optimization measures to carry out a feasibility analysis and the effect of pre test. In this paper based on fashion design of electronic books in new product development and process optimization of the subject in-depth research, put forward a certain degree of predictive analysis and forward-looking recommendations. Through the introduction of a new organizational structure and new product development process optimization, to enhance the quality and efficiency of new product output, improve new product publishing success rate has a very positive role, for the company’s reform proposed more effective revenue and more broad space for development of effective suggestions.At the end of the article, the status of current network culture do a lot of summary and analysis, and make a forecast and Prospect of Changchun new communication company under the background of network culture reform and development prospects.