The Research On Strategy Of Cuisine Tourism Products’ Development Of Ocean International Travel Agency

Tourism as the pillar of our country’s tertiary industry, now is getting more and more attention. With the increase of national income, the living standards of the people is improved, which makes the tourism industry develop well. People’s consumption patterns are also changing. When material needs are met, they began to pursue higher levels of demand. The tourism industry which meets the higher needs of the people undoubtedly has good development prospects. However, there are still many problems in the development of our country’s travel agency industry. Firstly, the quantity of travel agencies is huge but the scale is small. The competition between travel agencies is fierce and disorderly. At the end of 2013, the number of travel agencies is 25941, but most of them is small and medium-sized travel agencies, whose Annual turnover of less than ￥ 10000000. The majority captures the market by cutting prices, but not by developing new products, changing management mode or promote brands. Secondly, most of travel agencies have no brand awareness, and they’re low-recognized. The price level is the only determinant when the tourists choose a travel agency. Thirdly, many travel agencies lack of innovative awareness, and only pay attention to team visitors. Many travel agencies is willing to imitate but not willing to innovate, whose product level is hard to improve. Tianjin Ocean International Travel Agency, established in 1994, is a medium-sized travel agency with fixed customer base. The external environment is changing, and Tianjin ocean international travel agency must adjust itself constantly to adapt to the changing external environment, and deal with the fierce market competition. The development of food tourism products is the main innovation of the travel agency.