Carlsberg Marketing Strategy Research In ShanXi Province

With the rapid development of national economy, the beer industry facing the increasingly fierce competition, as foreign brands of carlsberg company, in the face of fierce competition and the regional advantage of domestic brands, how to make effective marketing strategy to become the key point of the development of the foreign brand carlsberg beer.In this paper, the main research object is the carlsberg beer brand carlsberg company, in this paper, on the basis of reading a large number of references at home and abroad, through the questionnaire method and expert interview method, to understand the problems exist in the process of carlsberg brand sales in China, analyzes the external environment and internal environment of the enterprise, through the SWOT analysis and analysis of market segments, including product strategy, price strategy, channel strategy, promotion strategy and so on marketing strategy. Explore the marketing management strategy for the development of the market in Shaanxi, establish a set of marketing strategy for the scientific and rational marketing strategy for Carlsberg beer Shaanxi marketing. Research mainly in the continuous integration of Carlsberg Shaanxi market in the sale of related products and resources, to create a complete marketing development program, grasp the core marketing strategy and integration ability of the core marketing strategy and integration ability of the Shaanxi market development trend of Carlsberg beer. For the smooth implementation of marketing strategy at the same time, provide the organization structure, marketing team, market information, customer relationship management strategies such as security.Hope that through this paper’s research and analysis, to enhance the performance and brand influence of Shaanxi Carlsberg beer, promote the evelopment of Carlsberg products in Shaanxi region。...