| This article, first based on Chinese beer industry's overall market analysis, described the beer industry market distribution pattern, forecast the future Chinese beer industry's overall trend. Then I analyzed the present existing marketing status of the Chinese small and medium beer enterprises, illustrated Anhui beer market's overall performance and competition conditions, with three beer market "Dupont" competition.Huayi beer, as a local small business brand of beer, is faced with the possibilities of being acquired, merged, reorganized and the risk of bankrupcy in the highly open advanced, increasingly fierce and competitive beer market. In chapter IV, I, by applying "five forces model" on Huayi beer market competitive environment analysis, got the conclusion that beer market competition has been heating up, the bargaining power of the vendor and purchaser is strong, and for new entrants, investment costs are great, return cycle is a long term, so the risk is very high.The present operating status of Huayi beer, as a real estate beer brand, decides its own marketing strategies in the market. I analyzed the current situation of Huayi Beer in Chapter IV by applying the SWOT analysis method, and obtained its strengths, weaknesses, opportunities and threats in the open beer market. Followed by the first four chapters, Chapterâ…¤proposed seven issues of Huayi beer, and meanwhile solved the problems by presenting seven market expansion strategies.Finally I made the conclusion that we can find out the solution of saving our beer company, put forward practical measures by studying the intern and extern situations of the beer industry. As long as Huayi beer management team fully recognize the Chinese beer market, Anhui beer market situations as well as its own advantages and disadvantages, seize the opportunities, to deal with various challenges, give full play to the Huayi enthusiasm and creativity, Huayi beer will be able to break the siege of strong beer brands and survive healthily. |
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