The Study On Business Transition Strategy And Measures Of China’s A Mobile Communications Co, Ltd

In today’s society has entered the age of information explosion, mobile broadband penetration rapid ascension, the increasing popularity of intelligent terminal, content and application development market booming, traditional products and services are constantly innovation, migrated to the mobile Internet, mobile Internet infrastructure has become increasingly mature.Under the influence, people dependent on digital life constantly improve, customer demand from the original communication and entertainment, gradually upgrade to the food and clothing live line with social needs, such as the mobile Internet has become an integral part of the work and life.According to the report, released DCCI, mobile Internet users daily surfing the Internet for three hours, image video class, reading, games, social networking applications of daily use are often more than 18 minutes.In the mobile Internet, fuelled by customer demand will explosive growth.By 2017, the company customer structure will be fully reversed,4 g customer proportion is expected to more than 60%, as the main customer groups;Per capita DOU is expected to increase to nearly 1 g per capita level, is now 4 times.In the next five years, the company flow value of the peak, mean that it will be the largest rise in traffic, traffic revenue the fastest growth for five years.But, we also need to see clearly, traffic management and voice in the product characteristics, business models, consumption patterns and perception factors there is essential difference, in the face of Internet companies aggressive momentum, we have not yet ready.In the next five years, will be "monkey enclosure, lay the pattern of digital service of the key window period.From the inside to see, the company in the field of personal digital services for the foundation, but also in the field of digital service of the family, enterprise and terminal in its infancy.Company customer, brand, security, network and so on a series of basic resources, but also need to strive to develop infrastructure, product, channel and strategic layout of the four aspects of key ability, can accurately grasp the opportunities for expansion of digital services window.This thesis mainly through analyzing the external environment of enterprises in the current, the country’s economic growth slowed, but the Midwest gradually rise, the regional economy.Within the next three years, at the same time, the economy remains higher than the national average in the province of "speed, A province, regional integration will further accelerate the pace of urbanization in the province, pull the information consumption and overall external economic and environmental benefit. But the economy, industry value transfer, traditional pillar marginalisation of voice services, data business into A pillar, policy adjustment brings both opportunities and challenges, competitive industries constitute erosion industry value, but the flow/all business areas such as to ascend, and so on question we must face up to. Also, on the premise of full analysis of the external environment, this paper adopts the method of swot, and the current in the process of development in the future enterprise internal strengths, weaknesses and external threats and opportunities, and so on all listed by the way, and then put all the factors are weighted average, comprehensive evaluate the result of swot analysis, China mobile, A provincial mobile the opportunities outweigh the challenges facing the overall, exert their own advantages, compensate for their weaknesses, seize the opportunity, positive in the face of the threat, break through the existing pipeline, promote the development of China’s telecommunication industry, A long way to go. After, the external environment analysis, swot analysisBoth opportunities and challenges in the information age, the provincial company, companies need to ensure that the market status, under the premise of maintain market competitiveness, strengthen traffic management, a breakthrough in the scale, development business innovation, speed up the channel transition, leading to ensure network, layout of strategic resources, promote the management innovation, improve ability, so as to consolidate customer management advantage, promote enterprise’s value creation ability, make enterprise core competitiveness, to achieve company operation management ability "quality".