The Resarch Of O2O E-commerce Mode Of S Clothing Company

Influence by the continuous development of mobile communication technology and perfect and consumer online shopping mood explosive growth, in recent years, consumers spontaneously open a "entity shop fitting-- online flagship store to buy" consumption patterns, the store of traditional garment industry suffered serious impact. At the same time,a new e-commerce model with the rise of a variety of buy network is known by many consumers- O2O(to Offline Online) model. The model of the online virtual marketing and offline entities operating under the unified, integration, the integration of online and offline business, to provide consumers with more convenient to buy experience, to achieve the maximum profit of the business. According to iiMedia Research media consulting released the 2015 China Internet + community research report shows that in 2014 China’s O2 O market size has reached 3095.4 Billion yuan, is expected in 2015 domestic O2 O market size will exceed 4600 Billion yuan.O2 O seems to have become the most popular electronic commerce field of vocabulary. In 2014, some enterprises such as the bestseller,UNIQLO, Metersbonwe such representative clothing industry to test the water first to O2 O mode achieved impressive record, which makes s clothing company to see the dawn of hope.This paper from the analysis of the S clothing company’s own marketing environment,the important significance of the new model is demonstrated, and according to many aspects of enterprise operations, to achieve O2 O mode operation must have the ability, and finally put forward the S clothing company in the implementation of O2 O model need to pay attention to the risk and improve the strategy. Finally, O2 O model can help S clothing company to achieve the sales model of innovation, if the company can seize the opportunity, it is possible to complete an effective transformation, and ultimately achieve the company’s sales performance of sustainable growth.