The Study On Response Strategy For Enterprise Financial Crisis

The socio-economic develops rapidly and the external environment changes all the time. So the normal development enterprise must stand all kinds of risks. If the management of the enterprise is not perfect, and there is lots of problems in investment and financing. And added to the lack of ability to withstand risks, the financial position will inevitably become deteriorate and even the financial crisis occurred. At this time, the efficient ability to cope with the financial crisis is particularly important. On the other hand, the integration process has gradually accelerated and the links between the enterprisers become even closer, so the macro environment may be effected by the negative impact of economic, trade linearization. During the time, the degree of financial crisis may be increased. Therefore strengthening the financial crisis in the matter of control, responding quickly in the event of the financial crisis, and taking the appropriate strategy system will be able to reduce the loss of the crisis, even to save the life of the enterprise.This article is on the basis of the fact to research in order to establish a sound financial crisis response mechanism. The article also wants to propose the financial crisis response system to provide a reference for the enterprises in the financial crisis.This article starts from the definition of the financial crisis and the characteristics to have a profound comprehensive understanding of the financial crisis. On this basis, the paper draws on the theory of crisis management to establish the theoretical basis for the strategy system. Then the paper clears the study on the strategy is based on the recognition of the financial crisis and the response is the core of it. And the recognition part of the financial crisis includes the qualitative and quantitative recognition. The identification of quantitative analysis covers a single indicators and the recognition model based on the Wall scores in order to realize the different stages of financial crisis. This chapter laid the foundation for the scientific study of the coping stratifies.In the main part of the paper, the basic steps and principles are analyzed. Then the response to the financial crisis section demonstrates in accordance with the development process of the financial crisis. And it is divides into three parts, the coping strategies in the initial stage of the financial crisis, the deterioration stage and the bankruptcy stage. During the strategies, the articles analyzed many financial crisis companies to test the correctness. These parts constitute a system of crisis response strategy, and at last the paper proves the practicality and flexibility of the policy by the case study to provide a valuable reference for China’s enterprise coping with the financial crisis.