Differentiation Competition Strategy Study Of AH Elevator Company

Since entering the 21st century, Chinese opening to the outside world the accelerating speed and depth also enhance exchanges with foreign countries, in large part to promote the development of the internationalization of Chinese elevator industry and at an average annual growth rate of 20% growth, has become the world’s largest consumer of elevator production. Chinese elevator industry growing competition, in market competition to oligopoly period, under the new opportunity, elevator company how to scientific understanding of the market, according to the market status quo set that meet the needs of differentiation competition strategy, combined with the enterprise itself, fully seize new market opportunities, promote the company’s sustainable development is of great significance.Taking AH elevator company as a case, through the AH company elevator company development present situation and the position in the market for analysis, first of all, this article research background and significance, the research status of differentiation competition strategy at home and abroad, research methods and innovation are summarized, then the concept of differential competition and differential competition influence factors, and summarizes the theoretical basis of it, for this paper AH elevator company differentiation competition theory basis. Then made in this paper, the AH company competition study, using the SWOT model in the research on the internal environment and external environment, in-depth studies and from the Angle of policy, society, industry and so on AH elevator company the influence factors of the implementation of differentiated competition research, finally from industry differentiation and price differentiation and service differentiation, proposed the AH elevator company implement differentiation competition strategy, and puts forward the corresponding security measures, can truly achieve differentiation for AH elevator company organization foundation.Combining with AH elevator company of differentiation competition research innovation with the following two points:one is from theory has enriched the connotation of the differential competition point of view, think the differential competition is not just a competition strategy, but firms provide value to consumers and occupy the market idea and method, its connotation is relatively abundant, the influence factors of differentiation competition is more, including political, economic, social, market, and many other aspects of the influence factors, and the analysis of these factors can offer opportunities for enterprises to implement differentiation competition strategy. The second is the typicality of elevator industry to implement differentiation competition strategy, combined with AH elevator company competition the internal environment and external environment analysis, proposed the AH elevator company key elements of differentiation competition strategy, and formulate the development with AH elevator companies that meet the needs of differentiation competition strategy.