Study On Differentiation Strategy Of Theme Park In Kunming

The theme park is a kind of modern tourism industry, which is developing fast in the tourism industry, and the tourism industry is also in the forefront of the growth rate of the whole world. In the development of modern tourism resources, the theme park has gradually formed a new tourism attraction, which is the main factor of science, technology, leisure, entertainment and services, which is in the theme of culture, with distinct characteristics. China’s theme park began in 1989, and in 1990s, the investment boom, and gradually played a good economic and social benefits. However, with the continuous development of the theme park, the existence of the content and development of the serious homogeneity also makes the theme park more intense competition. With the rise of the tourism industry in the world, the tourists on the theme park of the increasingly high demand, the demand has diversified and personalized features, which requires the theme park more on the content and development of differences in patterns of efforts, to national or regional culture fully explore, to "theme, participation, public, enjoy and entertainment" the direction of development, do for odd, innovation, knowledge, to seek happiness, so as to meet the requirements of tourism consumers of tourism in a new, unique.As the capital city of Yunnan Province, Kunming province is also a region of minority nationalities in Southwest China, which has a unique national culture, and the development of the theme park is better. Of course, with the development of China’s theme parks and the presence of foreign theme parks, Kunming local theme park by the impact. Facing the increasingly fierce competition, how to realize its sustainable development, and to determine how the development strategy, which is the theme park in Kunming need to think about the problem.Through the development strategy of Kunming theme park as the research object, the paper analyzes the existing problems and the development environment, and puts forward the necessity and the way of establishing the differentiation strategy of Kunming theme park. The aim is to provide some guidance and help for the development of Kunming theme park, and to provide some ideas for the development of tourism in Yunnan.