A Study On Theme Park Marketing Strategy

In accordance with economy developing laws, a city or an area will meet its tourism and leisure entertainment peak when its GDP is beyond USD3,000. On statistical data publicized by Chinese Statistical Bureau, China's GDP reached USD3,678 in 2009, it will no doubt enter an era of Leisure Tourism with history and economy regularities . The State Council promulgated NO. 41 Document at the end of 2009, namely, On Advancing and Developing Tourism by State Council, it is required to"promoting tourism into strategic main industry of national economy and modern tertiary industry which will further satisfy Chinese people."In view of World Tourism Organization, Theme Park is still keeping as a major stream of international travel tri-trends at present as well as in the future. Thus, this paper will focus on how to settle difficulties of Theme Park planning, construction management, funding, and post-operation in scientific manner from marketing strategy respect on successful experience home and abroad while learning from past failures in a new trend of Theme Park strong development.This essay drafts the current marketing situation and features of Theme Park home and abroad, trying to facilitate marketing into program investment decision-making, planning and manufacturing, post-operation managing in modern marketing managing method, and makes effort to search for an initial framework on general Theme Park marketing planning to feed back on program planning. This paper also points out an original process of Theme Park marketing strategy drawing for regulating Theme Park's marketing strategy making. It specially outlined concerns on marketing prominent manners of Studying Times, Taking Advantage of Times, Complementing Times Defects and Advancing in Times in line with Grand Space and Time, Great Investment of Theme Park Construction features as well. This paper integrates common weakness of domestic ordinary Theme Park fund shortage, and it also provides innovating ideas on business clients'sponsorship marketing in construction time and prompting long-time tactics influence on lasting investment and Second Theme Garden tickets pricing.