Research On Service Marketing Pattern In Small And Medium-Sized Knowledge Enterprise

Along with scientific and technological progress and the development of the world economy, we are across the historic stage from the industrial economy to a knowledge economy. At this stage, governments in many countries treat the knowledge-based enterprises as the focus of development to ensure the national economy's sustained, rapid and healthy development. In this paper, a Small and Medium-sized Knowledge Enterprises as a research object. Under the domestic and international relevant research in the field of Small and Medium-sized Knowledge Enterprises and the investigation, Chinese Small and Medium-sized Knowledge Enterprises has been found from the competition on the strength of the relative lack of large-scale enterprises in terms of market dominance, with limit funds, lack of personnel issues such as troubled, there have been no suitable theoretical guidance enterprise marketing efforts, making this the survival and development of enterprises was put to a severe situation. Service Marketing as the current marketing theory has much attention with cooperative, communication, and the characteristics of a win-win situation, and good match is suitable for a Small and Medium-sized Knowledge Enterprises. In this paper, theoretical research and Small and Medium-sized Knowledge Enterprises on the basis of the actual research to the existing theoretical model of marketing services add relevant factors, as a Small and Medium-sized Knowledge Enterprises to improve service marketing model, the model discussed at various levels in specific operational role, and in the subsequent discussion of the use of Small and Medium-sized Knowledge Enterprises service marketing feasibility and applicability of the model.Firstly, this article introduces research backgroud, objectives, content and research mentality. In the second chapter, this paper studies the characteristics of knowledge-based enterprises, as well as the concept of knowledge-based staff. In the third chapter we analysis of small and medium-sized knowledge enterprise's present situation and the situation in our country and then proposed that uses the service marketing theroy solution the problem. In the fourth chapter, introduces the service marketing and the model, discussing the difference between service marketing and the traditional marketing. Finally in the fifth chapter, unifies predecessor's fundamental research and the actual investigation to propose a small and medium-sized knowledge enterprise service marketing model. Through to a tracking investigation enterprise's data, compilation and the review, elaborate the concrete application of the service marketing in detail in the small and medium-sized knowledge enterprise.