Research Hanzhong City Sports Travel Drive Loca Residents To Get Rich

With the development of national economy, the public’s demand for leisure become diversified,people are more likely choosing travel for their holiday nowadays. As a part of the tourism industry, Sport tourism have broad prospects. This topic made a comprehensive study of the development of sports tourism in Hanzhong, tried to understand the definition of "sports tourism"at home and abroad, clear the present situation of the development of sports tourism, learn from cases which successfully letting local residents get rich in domestic combine with scholars’research of sports tourism in the related area, by using documentation method. Through the analysis of the data, we concluded that the key of letting the local residents make full use of sports tourism resources, is through the development of sports tourism resources lead to the development of economy, thus increasing household income, providing high quality jobs, so as to achieve the goal of getting rich. Moreover,we launched a series of investigation of how to develop sports tourism.We studied on sports tourism through interview method, questionnaire survey method, mathematical statistics, logic analysis and other research methods. The main contents of the research are:, analyzes the current situation of sports tourism resources, based on the grassland, grassland, is analyzed on the basis of study of sports resources in tourism resources, try to figure out the feasibility of development. Through investigating the situation of sports tourism operations, studying the results of the survey through logical and statistic analysis, analyzes the current problems existing in the operation of sports tourism project, tourists perception of tourist attractions, and according to the actual situation analysis, learn the feasibility of the development of sports tourism resources.Keys to residents of surrounding areas, tourists, developers, and cadres were investigated, through the people’s support level and perception of getting rich by sports tourism,we conclude that there is several ways to the development of sports tourism, and people also vigorously support the development of sports tourism, but there is a lot of problems for us to research and solve.According to the research of the keys to the sports tourism, we found that the grassland, the development of sports tourism mainly exist the following problems:(1)The sportst ourism infrastructure is not complete(2) The Hanzhong’s residents are lack of understanding of sports tourism(3) The lack of good policies in investment promotion and capital introduction(4) Lack of market management norms and effective development mode(5)The inaccurate positioning of sports tourism products(6) Lack of cultivation of sports tourism professional talentsFor grassland, we analyzes the existing problem combine with the unique resources characteristic, we developed several strategies such as, developing sports tourism by attachment,perfecting the mode of the sports tourism development, developing more sports tourism products, using network information for popularizing, etc.Through the keys to sports tourism research, comprehensive and analyzes the characteristics and problems of sports tourism resources,analyze the development strategy, we put forward our own suggestions, as follows:(1) To strengthen the construction of grassland, tourism city image and promoting sports tourism, to deepen residents’understanding of sports tourism.(2) The investment promotion and capital introduction, apply the scientific outlook on development,building the sports tourism brand.(3) Intensify propaganda, promote the concept of sports tourism, raise public awareness of grassland, and vigorously promote brand sports tourism scenic spot.(4) To establish a reasonable marketing strategy.Using ports tourism as a travel products to market, to attract tourists, convenient for tourists and visitors’ awareness.(5) To establish construction of convenient traffic, abundant peripheral facilities. With surrounding city traffic, provide convenience for tourists travel routes.(6) Standardize the market management, establish standard of sports tourism, set up relevant functional departments to supervise and manage the market.(7) At the university of Hanzhong, set up sports tourism relevant professional courses, or to set up training institution of sports tourism.(8) To build the Internet platform, relying on modern information technology, to provide interactive platform for tourists, local residents, developers and government agencies.