Research On Marketing Strategy Of LS Cola

In recent years,with the improvement of income and consumption,the beverage industry is developing rapidly.Foreign beverage companies targeting the China market development efforts to increase investment,domestic enterprises have also developed a variety of local advantages by virtue of not resigned to playing second fiddle,to cater to the tastes and the national drink,the increasingly fierce competition.LS coke as a national enterprise,its sales received Coca-Cola,Pepsi and other foreign brands of strong impact,the market share gradually declined.In order to revitalize the national brand,promote LS coke visibility and sales,I am on the basis of marketing theory,the integrated use of PEST analysis,five forces model of competition and SWOT analysis theory to analyze the marketing strategy of LS coke marketing and development environment,identify the company’s opportunities and threats and advantages relative to competitors,the disadvantages existed in the marketing strategy,find the problems and shortcomings,combining with the status quo of enterprises put forward marketing measures and optimization scheme,finally make the detailed application of safeguard measures of marketing strategy.This paper systematically constructed LS coke marketing strategy system,including both marketing strategy analysis frame,also have a clear marketing plan,hope that through this study,LS Cola sales and brand competitiveness can be greatly improved,at the same time for the same kind of carbonated beverage enterprises in making marketing strategy to provide theoretical guidance and reference.