The Performance Evaluation Of Logistics Enterprise Based On DEA

In recent years,the price of fresh produce are rising which reach the hands of consumers, and the food safety issues will be appear accompanied it. This problem is strengthening recently. Causes of the problems above besides inflation and moral factors, the most important factor is lower circulation efficiency. It is necessary to find a suitable method to solve the problem above which the cold-chain logistics enterprises usually faced with.Refer to related literature, We analyzes current situation, major issues and trends of China’s chain logistics firstly. Then get our listed companies operating efficiency through empirical analysis, to explore the development strategy of China’s cold chain logistics industry through learning foreign experience.Use the data of the cold chain logistics from the listed company’s annual report. First, select and analysis the data, then introduce the method which will be used in this paper. First, calculating the data with the DEA method to obtain the performance evaluation results. Then combining the DEA and AHP method to evaluate and analysis business efficiency. Comparing the above results to draw the more reasonable cold chain logistics business performance rankings. The focus of the study was to assess the performance of listed companies in the cold chain, and provide the appropriate reference to the direction of the cold chain logistics development to some extent. The paper provided advice for the development of cold chain logistics, it can not only promote the development of China’s agricultural products cold chain logistics, but also play a reference for the cold chain logistics industry to some extent.By analyzing China’s cold chain logistics operational efficiency, to identify the key factors affecting the development of logistics enterprises, propose appropriate solutions and direction for the development of cold chain logistics enterprises. It is an urgent task for the government and researchers to find a suitable measure to promote the rapid development of China’s cold chain logistics enterprises.