Research On The Marketing Strategy Of Medical Equipment Of RT Company

With the continuous development of economy and the continuous improvement of people’s life, the health industry which is closely related to human health has been rapid developed, especially the development of medical equipment has become one of the most important industry in today’s human health and economic fields. Chinese medical equipment production develops faster, medical equipment companies remain invincible in the competition that must have their own unique core competitiveness in the market, and the core competitiveness should be compliance with dynamic development which the enterprises are facing the rapid development of environment.The research object of this paper is the marketing strategy of RT Medical Equipment company. Based on the related marketing theory, the question of RT company’s products entering the hospital as oriented, analysis the development environment of medical equipment companies and the marketing environment of RT medical equipment company. Finally it puts forward the marketing strategy of RT medical Equipment company’s products. To provide the basis for the development of RT company and the rapid occupation of the market.