The Study On The Development Of Heilongjiang Province’s Agritourism Branding

With the rapid development and modernization of society, people pursue an abundant and innovative spiritual life. There are much more pressure in the civic life. The urban people eager to relax themselves in an original and natural way. They get much more pleasure and growth when relaxing their physical health and mind. So the agritourism that connected between agriculture and tourism becomes more and more popular and is accepted and joined by the consumers. Heilongjiang province is an abundant city in China. Not only it has a modern agriculture and abundant varieties, but also the local are very welcoming. The life is colorful with many folkways. But it locates in the northeast China and the economic growth is low. So it is necessary to improve and change the industry structure. It is a beneficial way to develop agritourism industry in Heilongjiang province. The issue connects Heilongjiang province characteristic and advantage with agritourism. It also points the disadvantages and shortages. Heilongjiang province’s agritourism will become a brand in China.It not only analysis the advantages of Heilongjiang province, but also the geographical conditions and local cultural folkways in economy and humanity. It has rich natural conditions, and the local government actively responds to the call of country that rapidly develops the agritourism in Heilongjiang province. It points the meaning of developing the agritoursm in Heilongjiang province. It not only promotes the growth in economy, but also a chance to know the history of China in a way. But there are a lot of shortages and disadvantages in the agritourism. Some reasons caused hinder the agritourism developments in Heilongjiang province.