Study On Marketing Strategy Of Products Of Heat Metering System_Base On The Case Of SR Technology Co., Ltd

There is a serious waste of energy consumption under the China’s shortage of energy. The rapid development of economy and construction today, energy and environmental issues have become an important bottleneck restricting the development. It is increasingly urgent and important for energy saving and emission reduction as the current national policy. China’s urban building energy consumption accounts for about 30% of the total national energy consumption, of which more than 40% of central heating energy consumption, is the top priority of building energy saving. So heating energy saving is the key work of energy conservation.Heating system reform is the needs of energy-saving heating, one important section is heating metering and charging system reform. National existing residential building heat metering transformation guided by the policy from the "11th five-year plan" to "12th five-year plan" have been basically implemented to the end of 2015. National policy in February 2016 is : "to further strengthen the urban central heating system technology transformation and operation management to improve the efficiency of heat utilization. To promote residential heating household metering in the heating area vigorously, the new residential building must be fully realized heating household metering, to gradually implement of the existing residential building measurement transformation". With the support of policy of the new building heat metering industry, how to carry out marketing activities is bound to be the most concerned for enterprises producing the heat metering system.SR Tech. Co., Ltd. is a enterprise which is professional to provide intelligent control system of heating system and heat metering system products. In this paper, we take the products of the SR company as the main products of heat metering system, combined with the enterprise’s situation, under the background of macro environment, using PEST analysis method, the comprehensive analysis of the economic policy environment on heating energy consumption and industry competition environment and other factors, and in-depth analysis the status of the current the marketing, industry of the heat metering and potential buyers demand of products of SR Tech. Co., Ltd was carried out. Through the analysis of the core competitiveness of enterprises based on the application of 4P theory in practical work, to subdivide the target market, in order to clear off the implementation of on-off time and area law based region as the target market, marketing combination strategy of heat metering system products for the target market in full Volatile SR heat metering system products professional, differentiation advantage as the foundation, and the formation of marketing consultant team for customers in the region to provide services for security measures. It provides a effective way for practical work during the writing, and the author hope it can provide a reference for the enterprises within the industry enterprise marketing strategy research.